YouTube has now invested $300 million dollars in it’s original content channels and has just opened a 41,000 square-foot, state-of-the-art studio for its creators in Playa Del Rey.
The LA Times published a great article on Friday about YouTube’s new production facility where their creators will have access to state of the art equipment, facilities, classes and more. From the article: “Everything about this facility is about putting creators in settings that they may not have been in before,” said Liam Collins, head of the YouTube Space. “The facility is all about being more ambitious with your content, and this is a place where you can see the possibilities.” - Check out the rest of the article HERE.
This past May, YouTube presented three of it’s channels and itself at the advertising upfronts for the first time. The NY Times wrote a great who/what/why article called Small Screens, Big Dollars about what’s being called the NewFronts or new upfronts, which encourage marketers and agencies to spend more money on digital ads.
This signifies a huge shift in viewers, and therefore hopefully ad revenue and ultimately production money, to the web. Advertisers like the idea of investing in SERIES TYPE CONTENT on the web, so you may not need to make your web series just to sell your TV show anymore. Your web series IS the show.
See the list of YouTube’s funded original channels HERE. Could your concept fit at one of these channels? If so, you might have some funding and a state of the art studio at your fingertips faster than you think.