I recently got the chance to tour the new 41,000 square foot YouTube Studio that opened last November in Playa Del Rey. YouTube/Google has four of these spaces around the world: NYC, LA, Tokyo and London, full of equipment and studios for YOU. Almost none of the web series creators I talk to know about the space and those that do don’t think it’s available to them, but it IS. There are events and classes in the space open to anyone with a YouTube channel. In addition, every quarter, YouTube takes about 25 new YouTube channel partners (that just you allow ads before your video), as part of their Creator Class. You apply with a project proposal and spend the quarter learning and creating in the space.
For major YouTube creators, there’s a residents program and those residents often mentor the creator class along with YouTube strategists. There’s also a NextUp competition for additional creators to get a chance to spend two weeks learning and creating in the space. For creators just starting out on YouTube or trying to boost their views, the space offers free classes open to ANYONE with a YouTube channel, as well as a constantly growing Playbook of info and advice on their site. So follow me below as I tour the space with YouTube Strategist Rob Polonsky (Chad, Matt & Rob) and the head of the YouTube Space LA, Liam Collins to learn about this incredible resource that you could be using. There’s an additional interview with them below.
