Web Series PR Guru Brian Rodda Discusses Promoting Your Web Series and Pitching Your Idea as Branded Entertainment

Tangled Web:

Back in January 2013, Tangled Web spoke to Digital Strategist Brian Rodda about his experience in Web Series PR and Branded Entertainment. This week Brian was interviewed by Emmy.com and had some awesome new insights into this ever changing field. Check out his recent interview HERE for some great tips!


And check out our interview with Brian from last year below. :-)

Originally posted on The Tangled Web We Watch:

Brian Rodda

Brian Rodda

Brian Rodda has worked with some of the most prominent web series out there, including Jane Espenson & Brad “Cheeks” Bell’s Husbands, Matt Enlow’s Squaresville, and Tai Fauci’s Whole Day Down.  In addition to running Brian Rodda Consulting, Brian teaches the course “How To Get Your First 10,000 Views” at web series school CreatorUp!

So what does a Web Series PR man actually do?

I specialize my services for every client. For some, I just do straight PR and social media posts. I send out press releases, get people talking about them on the right blogs, tweet and post for them.  For others, I am also the actual online voice of their web series. I am the one who engages and follows up with their audience. That takes the most hours and is the most expensive service.

I also offer advice on web site…

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Funny Sketches from the Female Perspective

Hey all you creative kids out there! Just wanted to share my sketch team’s first vid: TEXT DECODER! Developed by my team JUSTBOOBS SKETCH, written by me, based on real life necessity!

Ever asked a friend for advice/analysis about a text conversation? Why not call TEXT DECODER!

#JUSTBOOBS Sketch — Funny from the Female Perspective

If you dig lady comedy, subscribe! You can follow us on FB too. New sketches every Monday!

LA Weekly Web Series of the Week: The Impression Guys – Full interviews with Writer/Director Ben Shelton, & Actors Jim Meskimen and Ross Marquand

Jim Meskimen and Ross Marquand have successful careers as celebrity impressionists. Their Walt and Jesse from Breaking Bad will blow your mind. But along with dexterous vocal cords, they share the frequent desire to drop their lucrative party tricks and perform as themselves. Or, rather, as fictional versions of themselves.

The duo’s real-life struggle to be recognized as dramatic actors is the subject of writer-director Ben Shelton’s scripted, TV-length, online comedy series The Impression Guys for Rainn Wilson’s YouTube channel, Soul Pancake. Check out the first episode above and click on one of the pics below to see my full interview with writer/director Ben Shelton or the impression guys themselves, Jim and Ross. You can read my full review of the show for LA Weekly HERE.

TIG TRAILER FINAL Copy 01.Still006

Interview with Jim Meskimen and Ross Marquand


Interview with Ben Shelton – Writer/Director

Interview with Rebecca Norris – Ceator of LAWebFest Nominated Thriller/Soap Web Series SPLIT

Award winning filmmaker Rebecca Norris has a bi-weekly column in Script Magazine called Writers on the Web about… making web series! It’s an invaluable resource for anyone looking to learn more about the processes of casting, gathering crew, raising money and promoting indie series on the web. This week I spoke with Norris about her own latest web series, SPLIT, which will be screening at the LA Web Fest at the end of March. I know we cover a lot of comedies here, so it’s great to get to share the experience of a thriller/soap series creator, for all of you pursuing that genre. SPLIT follows Dana Lafferty, a devoted wife and mother who receives an anonymous letter revealing that her husband of 15 years, James, has been leading a double-life and you can watch it HERE. Below is our interview.

The Tangled Web Team Reviews: TEACHERS!

(out of 5)

4 clicks



TeachersscorecardcropTeachers is an episodic comedy web series from The Onion and Chicago based improv and sketch group The Katydids. Each short episode follows the trials of a team of elementary school teachers facing overbearing parents, bratty children, and their own demons.  Watch Teachers…


Igor Pic“What makes this series stand out is how much character it’s able to squeeze out from so little running time. Some of that comes from using a real school location with real elementary school-aged kids, but more so it is from the beautiful, realistic yet comedically-heightened acting from the six lead women. ” Read Igor’s full review…


ERIN-244“There are four main components to a successful comedic web series:  brevity, timing, believably, and originality.  Teachers makes the grade in all categories.” Read Erin’s full review…


smilecrop” Each sketch is stand alone funny while also connecting with the other stories to create an appropriately hysterical character arc for each teacher; no easy feat for sketch.”  Read Danielle’s full review…


image“It’s no surprise that the Onion is the engine driving Teachers with such finesse. Like the dummy newspaper, Teachers has a clever way of tricking its audience into submitting to its point of view.” Read Lorelei’s full review…

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Awesome Web Series Training and Networking Event Hosted by Creator Up!


My good friends over at the web series school Creator Up are hosting an awesome event called the Web Series and Video Hackatack.  Check out the info below if you have an awesome idea for a web series and but want a bit more guidance on how to make it and who to do it with! You can also visit their website for more info HERE.

You have an amazing Web Series idea, but don’t have the crew, the guidance, or experience to get it off the ground. Before you stash away that incredible idea in that dark place where all ideas go to die, come join CreatorUp in its first ever weekend Hackathon! Here’s what you’ll get:

  • Early access to on demand courses that will jumpstart your knowledge of Storytelling/Production/Distribution – the trifecta of Web Series Success! (Valued at $125)
  • Meet crew, and collaborate with other Creators to get your projects off the ground.
  • Mentors will be on site each day of the Hackathon to give you guidance, and answer any questions you might have.
  • And most importantly, it’ll be a blast! We’ll lock you up in a room for 2.5 days, where you’ll have no choice but to create that amazing idea that’s been gnawing at you for months!

What are the deets on the dates of the event?

FRIDAY – October 25th – Red Lion Tavern – 7-9PM – Meet & Greet & Pitch

  • Pitch ideas & vote
  • Selected individuals/partners form groups

SATURDAY – October 26th – General Assembly (1520 2nd Street, Santa Monica CA 90401) 10AM – 6PM

  • Develop Story with groups
  • Write screenplay
  • Develop production plan
  • Beginning shooting

SUNDAY – October 27th – TBD

  • Complete shooting
  • Complete editing
  • Show & Tell Screening

You get course access to:
How to Develop & Pitch Your Web Series
How to Prep Your Production
How to Distribute your Web Series

Here are the questions you’ll want to start thinking about?
1. Are you pitching a show idea, or hoping to crew-up? If you’re crewing up, what position do you hope to fill: DP, Editor, Actor/Actress, Director, Writer?
2. Have you gone to film school? If so, where? What was your experience?
3. What do you hope to accomplish from this weekend’s event?
4. Have you shot a web series or short film before?
5. What challenges do you currently face, or are facing, getting your project off the ground?
6. If your project is selected after the night’s pitch, what role do you intend to play in making the project (i.e. Writer, Director, DP, etc.)?
7. Do you have equipment, camera, editing software, or otherwise that you intend to bring with you during the weekend’s event? If so, what?
8. What is the idea you’re pitching?

Want to know more? Email: Sara@creatorup.com to apply.