Corey Moss, VP of Digital Entertainment at production/ management mogul Principato-Young talks with me about creating and selling content for the web including their latest series Game Shop.
How did you end up with the bad ass gig of VP of Digital for Principato-Young, and what is that exactly?
I came up through MTV news, so I had background of creating short form low-budget content. After that I worked at Yahoo for about three years, where I developed web shows. The business changed while I was there and brands began defining the content we created. It started that we would create content then a brand would come on to finance and sort of stick their logo on there. But when brands started coming to us with shows they wanted made and driving the creative side, I didn’t see that as being a successful business or a business I wanted to be a part of.
My belief is that to make great digital content, you have to have the talent drive the project. Soon after that, I was lucky enough to be introduced to Peter and Paul the founders of Principato-Young and launched their digital division. I work with all of our clients: actors, writers, sketch groups etc. to create content. We take that content out and find it homes and financing in the digital space, then we produce it.
“To make great digital content, you have to have the talent drive the project.”