Corey Moss – VP of Digital Entertainment at Principato-Young

Corey Moss, VP of Digital Entertainment at production/ management mogul Principato-Young talks with me about creating and selling content for the web including their latest series Game Shop.

How did you end up with the bad ass gig of VP of Digital for Principato-Young, and what is that exactly?

I came up through MTV news, so I had background of creating short form low-budget content. After that I worked at Yahoo for about three years, where I developed web shows. The business changed while I was there and brands began defining the content we created.  It started that we would create content then a brand would come on to finance and sort of stick their logo on there. But when brands started coming to us with shows they wanted made and driving the creative side, I didn’t see that as being a successful business or a business I wanted to be a part of.

My belief is that to make great digital content, you have to have the talent drive the project. Soon after that, I was lucky enough to be introduced to Peter and Paul the founders of Principato-Young and launched their digital division.  I work with all of our clients: actors, writers, sketch groups etc. to create content. We take that content out and find it homes and financing in the digital space, then we produce it.

“To make great digital content, you have to have the talent drive the project.”

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Game Shop premieres today!

Really excited about IGN START’s new web series comedy Game Shop. The show is produced by Principato Young Entertainment and written writers-room style by head writer Andrew Secunda (Conan O’Brien) and the stars Brea Grant (Dexter, Heroes), Colton Dunn (Parks and Recreation, The League), Barak Hardley (Greek), and Jordan Morris (Fuel TV). At the Digital Hollywood conference last week, I heard some wise words spoke by  Morris regarding web series, that they should “have the pace of a comedy sketch and the beats of a television show,” and it looks like Game Shop promises to be just that. Check back tomorrow when I post my interview with Corey Moss, Game Shop producer and VP of Digital Content at Principato Young.